Our Services

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As leading experts in hospitality, we offer consulting, management, and training services across the hotel industry. From shaping unique brand stories to 360° marketing strategies and revenue management, we craft custom solutions so your business can thrive.

We craft unique brand narratives that set the tone for high-end hospitality that delights and delivers.

Project management

We oversee every stage of your hotel project, from concept development to operational launch. Our team ensures seamless coordination between architects, designers, and contractors to deliver a property that aligns with your vision, budget, and market positioning.

Pre-opening consulting

Our pre-opening consulting services cover all critical aspects of hotel launch preparation. We provide expert guidance in the crucial pre-opening phase, covering licensing, recruitment, operational setup, and brand positioning. We implement structured pre-opening timelines to ensure an impeccable transition from construction to operational launch.

International affiliation

Our expertise helps position your property among the world's most distinguished hospitality brands. We facilitate strategic international affiliations, enhancing brand recognition and access to high-value clientele. Our services include evaluating potential partnerships and negotiating agreements. This ensures that luxury boutique hotels gain competitive positioning within the international hospitality landscape.

Sales and Marketing

We develop tailored 360° sales and marketing strategies to position your hotel in the luxury market, digital campaigns, PR, and strategic partnerships. Our approach maximizes brand visibility and revenue potential.

Hotel management

We offer full-service hotel management, ensuring operational excellence, financial performance, and guest satisfaction. Our hands-on approach optimizes daily operations while maintaining the highest standards of hospitality. Our expertise covers front office, F&B, housekeeping, maintenance, and compliance with international hospitality standards.

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Brought together through a shared passion for hospitality, art, and design—meet the people behind GS Collection.

Gabriele Salini

Founder & CEO

Gabriele's background in economics and consulting grew into an ever-increasing role in the family business of hospitality. In 2015 he created G-Rough in Rome, followed by Palazzo Daniele in 2019.

Simona Veronesi

General Manager

Simona has two decades of experience in the hospitality sector, including working with NOW Milan and Palazzina G Venice. Thanks to her proven professional approach, Simona runs most of the group operations, liaising with hotel staff, circuits, and agencies.

Sarah Jade

Creative Director

Sarah is a creative director specialised in digital marketing. After ten years in the fashion industry in Paris, she's now bringing her strong vision and sense of aesthetics to GS Collection's properties.